The Tipping Point

Book Name in English : The Tipping Point

In the words of that now-famous book that everybody is reading, it reaches a kind of tipping point and people kind of get it' Bill Clinton In the brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behavious cross a threshold, tip and spread lke wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change. 'The Tipping Point provides some profoundly suggestive arguments and insights... Fascinating Sunday Telegraph. Frequently startling... It's the kind of book from which you'll be regaling your friends with intriguing snippets for weeks to come' Scotland on Sunday. Glad well gives ideas the quality of action. Here he's written a wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael Lewis, author of Liar's Poker