Mr Baiju N. Nair is a name to reckon with as he is the first auto journalist in Kerala to start such a magazine and also to anchor such a T.V show on automobile news .Presently ASIANET NEWS channel presents it as SMARTDRIVE. He has a team of seasoned journalists, absolute professionals to showcase this magazine to that platform to target the core readers who are the adult male within the age group of 20 to 65.A tangential reader base includes enthusiasts and non enthusiasts alike who enjoy reading about celebrity life style and travel.